[Aug-2022] Salesforce Pardot-Consultant DUMPS WITH REAL EXAM QUESTIONS [Q56-Q76] : IT certification exam materials : http://blog.dumpleader.com

NO.56 LenoxSoft added Engagement History metric fields to campaign page layouts in their Salesforce org. All of the values for the Engagement History metric fields are “0”.
What could be the explanation for this experience?

The campaign is not a connected campaign so the data is not syncing.

The Pardot users do not have the Pardot permission set and cannot see the data.

The engagement with those assets happened before the fields were added to the page layouts.

The data hasn’t been refreshed in 24 hours so the values haven’t been updated.

NO.57 Recommend a model to route qualified and unqualified leads across the business.
Place in order from most qualified to least qualified lead.
A: Low Grade | Low Score
B: High Grade | Low Score
C: High Grade | High Score
D: Low Grade | High Score

CDAB

ABDC

CBDA

CDBA

NO.58 LenoxSoft using Pardot Pro is rolling out a new lead generation campaign where prospects register for a trade show on a Pardot-hosted landing page. The consultant suggests creating two

Pardot will automatically send underperforming landing page to recycle bin

Pardot will automatically populate personalized information of each unique prospect.

Pardot will give you content ideas for each landing page.

Pardot will determine which version of the landing page generated most conversions

NO.59 LenoxSoft’s corporate marketing team wants to ensure their website visitors who originate from Europe are able to opt into having their website activity tracked.
How could this be accomplished?

Remove tracking code from the website and create new sites for each country.

Create visitor filters for prospects that are known to be located in Europe.

Enable tracking opt-in preferences for visitors from specific countries.

Enable tracking opt-in preferences for all website visitors.

NO.60 The LenoxSoft sales and marketing teams are looking for more insights into which leads are most likely to buy based off of their engagements.
What feature should be recommended?

Pardot Grade field

Einstein Behavior Score

Einstein Lead Score

Pardot Score field

NO.61 LenoxSoft has very specific lead qualification that has to be met before assigning prospects to an inside sales rep: *The prospects must be located in Texas or California *The prospects must submit their Request a demo form. When those two criteria are met they want to automatically assign the prospects to a inside sales rep.
State is a required field on the Request a demo form. How would you have LenoxSoft automate the assignment?

Export the submission report & Import

Run completion Action on form Request a demo with action assign to user

Run completion Action on form Request a demo with action notify Admin

Run an automation rule to assign based on the ” Request demo ” Submission & prospect status field

NO.62 A Pardot administrator wants to enable the Engage Sales Tools page in Salesforce. Which two resources are available via this page in Salesforce? Choose 2 answers A A link to set Engage

Campaign send limits

A link to Salesforce Engage training resources

A link to assign licenses and permission sets

A link to download Engage Alerts for Mac

NO.63 Which two features would indicate LenoxSoft’s Pardot instance has been authenticated and is ready to send emails?
Choose 2 answers

A green check mark next to the domain key policy

A green check mark next to the FBS registration ID

A green check mark next to the Salesforce Connected user

A green check mark next to the domain SPF record

NO.64 LenoxSoft operates in both North America and Europe and has separate Pardot Business Units (PBUs) for each country within each region. The Chief Marketing Officer who oversees both regions wants to ensure that the assets are as personalized as possible to their respective country.
What could LenoxSoft marketers create for each region to meet this requirement?

Assets that adhere to GDPR best practices in the European BUs and CAN-SPAM best practices in the North American BUs.

Multiple tracker domains within each BU that are country specific. Apply country relative tracker domains to assets delivered in each country.

A tracker domain that is not specific to any given region or country and apply it to the assets used in both the European and North American BUs.

A tracker domain specific to the European region and an additional tracker domain specific to the North American region.

NO.65 Lenoxsoft uses their existing email sending platform to send a monthly promotional email to subscribers on the 15th of each month. They are beginning their Pardot implementation on the 5th and must send the email on time. They have asked to focus on the minimum setup in Pardot in order to meet their email send deadline.
Based on the above constraints, what should the Consultant determine to be the first steps in Pardot?

Set up a Pardot campaign, import necessary subscriber lists, and transfer email templates to Pardot.

Implement Pardot tracking code, set up email authentication, and create page actions for website views.

Create a folder structure, import, and map sales users, and transfer email templates into Pardot.

Set up email authentication, import necessary subscriber lists, and transfer email templates into Pardot.

NO.66 LenoxSoft uses a Salesforce web-to-lead form on their website for their Contact Us form. They want to integrate this form with Pardot and the following requirements:
* Avoid duplicates in both Pardot and Salesforce.
* Segment prospects based on form views and submissions.
Which lead generation strategy would answer both pre-requisites?

Maintain the current form

Use another third-party form

Set up a form handler

Replace with a Pardot form

NO.67 During the kickoff call, the LenoxSoft Marketing Manager expressed an immediate need to re-engage with older leads that went cold. Given this requirement, which Pardot features are the minimum requirement for a successful Engagement Program?

Email Authentication > Salesforce Connector > Email templates > Users > Engagement program

CNAME > Salesforce connector > Email Templates > Lists > Engagement program

CNAME > Email Authentication > Email templates > Lists > Engagement program

Tracking Code > CNAME > Email Templates > Dynamic Lists > Engagement program

NO.68 How are prospect that have started a wait step impacted when an entire engagement program is paused?

They will NOT continue to progress through the wait step and
once the engagement program is resumed the wait step will start where it left off.

They will continue through the wait step until they hit the end of it and once the engagement program is resumed, the prospect will immediately move on to the next step even if the engagement program pause was shorter than the wait step.

They will NOT continue to progress through the wait step and once the egagement program is resumed, they will start the wait step from the beginning.

They will continue to progress through the wait step until they hit the end of it and once the engagement program resumed, if it has been beyond the length of the wait step logic, the prospect will immediately move on to the next step.

NO.69 Which activity appears on a prospect’s record when they submit a Pardot form named ‘Contact Us’ that resides on a Pardot landing page?

Pardot Successfully submitted the “Contact Us” landing page and form

Pardot Successfully submitted the “Contact Us” form

Nothing will display

Pardot Successfully submitted the “Contact Us” landing page.

NO.70 The sales team has identified a group of leads who would be a good fit to purchase, but are not yet ready to do so.
What should the marketing team do with these leads until they are ready to purchase?

Add the prospects to a suppression list to keep them from receiving marketing emails until they are ready to purchase.

Reset the prospect’s score to 0 and reassign to sales once they submit a form to show interest.

Send the prospects a monthly newsletter with product demos or free trial offers.

Create an engagement program to send educational content and notify sales if they engage.

NO.71 A customer does not feel that campaign influence reporting fully captures their marketing attribution since they do not market only to the contacts related to their opportunity records.
What feature should a consultant recommend to uncover additional marketing attribution?

Primary – Campaign Source Attribution
B, Einstein Attribution

Account-to-Opportunity Matching

First Touch Model

NO.72 LenoxSoft has a “Demo Request” landing page that is getting a lot of views, but not very many submissions. The marketing manager has the following requirements:
* Receive a notification when prospects view the page, but do not submit to see if they can retarget.
* Receive one notification per prospect.
How should a consultant accomplish this in Pardot?

Dynamic list of all prospects who have viewed the landing page > Completion action on the form to remove prospects from the list upon form submission > User monitors list.

Page action on the landing page to notify user upon view and add to list > Automation rule to remove from same list when form is submitted and notify user again.

Dynamic list of all prospects who have submitted the form > Dynamic list of all prospects who have viewed landing page > User exports both lists and compares.

Completion action on the form to tag “Submitted” > Automation rule to notify user with criteria of “Demo Request” landing page was viewed and tag isn’t “Submitted”.

NO.73 The marketing team you consult with wants to assign prospects to a sales user when the prospects meets at least one of the following criteria: * Successfully complete a “Request a Quote” form, OR * Has a score above
175 and a grade above B+ Which assignment model will best achieve their goals?

Completion Action

Page Action

Automation rule match All

Automation rule match Any

NO.74 A Pardot administrator finds that all of the email addresses for their Pardot users have changed. What would be the root cause of this change?

Import and update users

Table action updated users

Pardot Admin changed each email address

User sync mapped email address

NO.75 An Administrator imported a list of trade show attendees and added them all to the same Pardot campaign. A few months later, the Administrator wants to pull a one-time list of all of these attendees. How should this be accomplished?

Run a segmentation rule based on the Pardot campaign

Run an automation rule based on the Pardot campaign

Look for the original list based on the Pardot campaign

Run a dynamic list based on the Pardot campaign

NO.76 LenoxSoft asks yOu about whether filtered prospects will be affected if they are registering for an event using your WebEx connector. What advice do you give them? You simply remind them that since registering for an event is a completion action it will always run when a form is filled out.

Filtered prospects will not be registered for a webinar through a Pardot form since “Register for a webinar” completion action and Pardot prospects who are filtered do not have completion actions applied to them.

That may happen occasionally, but they shouldn’t worry too much since most filtered prospects are usually staff members.

Filtered prospects for the webinar either by removing the filter or having the filtered prospects register through the WebEx registration form itself.

Filtered prospects will not be registered for a webinar through a Pardot form, but you can still register your

[Aug-2022] Salesforce Pardot-Consultant DUMPS WITH REAL EXAM QUESTIONS [Q56-Q76]

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