Get 2024 Free Salesforce Marketing-Cloud-Account-Engagement-Consultant Exam Practice Materials Collection [Q37-Q59]

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Q37. What access should sales and marketing users have to access embedded analytics dashboards?

The “Analytics View Only Embedded App” permission set license

Marketing Cloud Account Engagement Administrator user role and the Marketing Cloud Account Engagement Permission set assigned

Marketing Cloud Account Engagement Permission Set and “View Reports” Marketing Cloud Account Engagement user permission

Marketing Cloud Account Engagement user connected to a Salesforce user through User Sync

Q38. Recommend a model to route qualified and unqualified leads across the business. Place in order from most qualified to least qualified lead.
A) Low Grade | Low Score
B) High Grade | Low Score
C) High Grade | High Score
D) Low Grade | High Score

CDAB

ABDC

CBDA

CDBA

Q39. LenoxSoft wants to give users from their sales and marketing teams the power to explore and visualize important data by using the Engagement History Embedded Dashboard.
Which two steps should be completed so their users can begin exploring Marketing Cloud Account Engagement engagement data on the Salesforce campaign and Account records?
Choose 2 answers

Create a custom Salesforce dashboard using both standard and custom Salesforce reports for each team.

Have each team member log in and reference the dashboard in the Analytics Studio app.

Assign the Analytics View Only Embedded App permission set to each user who wants to see the dashboard.

Place the Embedded Engagement History Dashboards on the desired object page layout using the Lightning App Builder.

Q40. There is Custom Field Type in Marketing Cloud Account Engagement called Date

True

False

Q41. Select available Webinar Scoring Rules

Webinar Attended

Webinar Invited

Webinar Refusal

Webinar Registered

Q42. LenoxSoft offers a range of products and each product has a unique website with a custom domain. They want to build landing pages in Marketing Cloud Account Engagement for upcoming webinars that appear to have a webpage URL that appropriately coordinates with the featured product.
What should be done to ensure each landing page URL looks like it is a part of the unique product website?

Create a page action for each landing page, including an action to automatically change the landing page vanity URL to the appropriate product name.

Create a custom redirect URL using the product name for each landing page and apply the custom redirect URL when building the landing page.

Create multiple tracker domains, one for each product website, and apply the appropriate domain when building the landing pages.

Create one tracking domain from the main LenoxSoft URL, then manually change the URLs when creating the landing page to contain the product name.

Q43. LenoxSoft would like to send out non-marketing emails to certain prospects who have opted-out. From their previous experience working with Marketing Cloud Account Engagement at another company, they know that it is a simple process to ‘Enable Operational Email Sending1 for their account. They have a tight deadline, and they need you to grant them access over the phone. Which of the following would be the appropriate course of action to take?

Notify LenoxSoft that sending non-marketing emails to opted-out prospects is in violation of US CAN-SPAM laws.

After being given their consent, go into their Marketing Cloud Account Engagement account settings and enable operational emails sending.

Inform LenoxSoft that they need to contact the Client Advocate Team and to mention in their request to enable operational email sending that it is for non-marketing purposes.

Inform LenoxSoft that you would require written confirmation that they intend to use this feature for non marketing purposes prior to enabling the setting for them.

Q44. LenoxSoft sends a list email to the “2019 Tradeshow” list, and does not use a suppression list. The next day, an account manager wants to know why his prospect did not receive the email even though they were a member of the list.
What could have prevented this prospect from receiving the list email?

The prospect already received the email already received another Marketing Cloud Account Engagement email within the past business day, based on the account’s business hours.

The Dedicated IP address was not warmed up appropriately before the email was scheduled.

The prospect was no longer a member of the “2019 Tradeshow” list used for the email send.

A second prospect with the same email address received the email under “allow multiple prospects with the same email address.’

Q45. “What record page layouts can the Send Engage Email button be added to?

Opportunity

Case

Contract

User

Q46. Is it possible to split Dynamic List to other Dynamic Lists?

True

False

Q47. What is true about page actions? [Choose three answers]

You can define a page to be a priority page to highlight the activity to Sales reps and other users.

It is possible to use URL wildcard by adding * to the end of the URL.

You cannot use auto responder emails with page actions.

You cannot set the prospect’s source campaign with page actions.

Q48. LenoxSoft is launching a new customer newsletter and wants to ensure prospects who receive their product launch announcements are able to express interest in opting in to receive the newsletter as well. Which feature should meet their needs?

Salesforce Engage and CRM Visible List

Static Public List and Automation Rule

Email Preference Center and Static Public List

Email Preference Center and Dynamic Public List

Q49. LenoxSoft’s database can be split into two categories: active and inactive. They want to begin to retarget the inactive database with an email marketing campaign that:
Automatically add prospects to the list that were emailed twice in the last six weeks and inactive in the last 45 days.
Once their activity increases, they should be removed from the list. What should be their strategy?

Create a Dynamic List with the criteria of “prospect has been emailed at least 2 times in the last 6 weeks, and the prospect has been active in the last 45 days”.

Create a Segmentation rule with the criteria of “prospect has been emailed at least 2 times in the last 6 weeks, and the prospect has been active in the last 45 days”.

Create a Dynamic List with the criteria of “prospect has been emailed at least 2 times in the last 6 weeks, and the prospect has been inactive in the last 45 days’.

Create an Automation rule with the criteria of “prospect has been emailed at least 2 times in the last 6 weeks, and the prospect has been inactive in the last 45 days”.

Q50. Lenoxsoft wants individual engagement programs for each of their sales ‘Status’ field values. They want to ensure as Status field values change, the prospect will automatically stop receiving the previous program and move to the next program to receive only the relevant content. What solution would you recommend

Test list

Static list

Static list or Dynamic, both list can be used

Dynamic list

Q51. LenoxSoft has a training portal for customers. A Marketing Cloud Account Engagement page action changes a Prospect’s Engagement custom field to Engaged for any prospects who views the page. Customer who regularly engage with the portal have more success with the platform, and those with low engagement have a high rate of attrition. To encourage engagement with the portal, Lenoxsoft wishes to use this custom field as the basis to develop a Training Engagement Program that encourages prospects to sign up for a live webinar which promotes the portal. They have the following requirements. – Prospects with no Engagement custom field value should be added to the Training Engagement Program – If Prospects register for the Webinar and view the training portal, they are removed from the Training Engagement Program What steps should Lenoxsoft take to achieve these requirements?

Create an automation rule with the criteria :: Prospect custom field : engagement:: blank :: Action if::
Add to List

Create a dynamic list with the criteria :: Webinar:: Successful & Custom Prospect custom field::
engagement:: engaged :: Action of:: Remove from list
Create an automation rule with the criteria :: Prospect custom field : engagement:: blank:: Action if::
Add to List

Create a completion action with the criteria :: Webinar:: Successful & Custom Prospect custom field ::
engagement:: engaged :: Action of:: Remove from list
Create an automation rule with the criteria :: Prospect custom field : engagement:: blank :: Action if::
Add to List
Create a segmentation rule with the criteria :: Webinar:: Successful & Custom Prospect custom field ::
engagement:: engaged :: Action of:: Remove from list

Create an automation rule : Prospect custom field [Engagement] is blank | Add to List Create an automation rule: Prospect webinar is attended webinar AND Prospect custom field
[Engagement] is engaged | Remove from list

Q52. How are prospect that have started a wait step impacted when an entire engagement program is paused?

They will NOT continue to progress through the wait step and
once the engagement program is resumed the wait step will start where it left off.

They will continue through the wait step until they hit the end of it and once the engagement program is resumed, the prospect will immediately move on to the next step even if the engagement program pause was shorter than the wait step.

They will NOT continue to progress through the wait step and once the egagement program is resumed, they will start the wait step from the beginning.

They will continue to progress through the wait step until they hit the end of it and once the engagement program resumed, if it has been beyond the length of the wait step logic, the prospect will immediately move on to the next step.

Q53. Which three Marketing Cloud Account Engagement asset types allow for embedded advanced dynamic content?
Choose 3 answers

Landing Pages

Social Posts

Layout Templates

List Emails

Content Files

Q54. LenoxSoft has a service portal for customers. A Marketing Cloud Account Engagement page action set by the admin will change a prospects engagement custom field to “Engaged” for any prospect who views this service portal page. Customers who visit this portal more often have a higher company satisfaction rate. Those who rarely visit the portal have a high rate of attrition. LenoxSoft wants to encourage customers to engage with the service portal and has the following requirements: * Prospects with no Engagement custom field value should be added to the Engagement Program. * If prospects registers for an upcoming webinar and views the training portal they should be removed from the engagement program. What steps do you recommend to achieve those requirements?

Automation Rule with blank critera and add action &

Automation rules with attended webinar and remove action

Automation Rule with blank critera and add action & Dynamic List with attended webinar and remove action

Automation Rule with blank critera and add action & Completion action rules with attended webinar and remove action

Automation Rule with blank critera and add action & segmentation rules with attended webinar and remove action

Q55. LenoxSoft has completed testing in a Salesforce Sandbox org. What steps will ensure a successful move to the Salesforce Production org?

Install the Marketing Cloud Account Engagement AppExchange package for Production Environments

Rename the Salesforce connector for the Sandbox org

Delete all data from the Sandbox org

Create a new Salesforce Connector for the Production org

Unverified and delete the Salesforce connector for the Sandbox org

Q56. LenoxSoft is a global company interested in creating Marketing Cloud Account Engagement Business Units (PBUs) to support their regional needs. How should they to access PBU features?

Move all users to Salesforce Lightning

Purchase separate Marketing Cloud Account Engagement accounts

Enable “Business Unit’connector setting

Use the Marketing Cloud Account Engagement Lightning App

Q57. A marketing team is rolling out several pieces of content that will qualify leads as sales-ready and then gated behind Marketing Cloud Account Engagement forms. They want to be able to filter tables in Marketing Cloud Account Engagement by a prospect’s interaction with each piece of content.
What strategy would allow the team to do this?

Build dynamic lists respectively based off of those form submissions.

Add a form completion action to add prospects to the right Salesforce campaign.

Track downloads in the form reports and build different lists for all submissions.

Add a form completion action to apply a tag with the name of the piece of content.

Q58. which two considerations should be made when implementing an account-based marketing strategy?
Choose 2 answers

Account-based marketing completely replaces broad-based marketing.

Account-based marketing is only a good fit for certain industries.

Account-based marketing can be implemented in stages.

Account-based marketing personalizes experiences for prospects.

Q59. Can Marketing both Import and Export Prospects?

True

False

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