Free 365 Days Exam Updates Marketing-Cloud-Account-Engagement-Consultant dumps with test Engine Practice [Q61-Q82]

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Free 365 Days Exam Updates Marketing-Cloud-Account-Engagement-Consultant dumps with test Engine Practice

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Salesforce Marketing-Cloud-Account-Engagement-Consultant Exam Syllabus Topics:

Topic	Details
Topic 1	Personalizing the Prospect Experience: This topic is about creating personalized experiences for prospects. It includes strategies for consent management and recommendations to enhance the overall prospect experience.
Topic 2	Lead Management: This topic covers the development and recommendation of lead generation strategies, including the classification of prospects and the routing of qualified and unqualified leads.
Topic 3	Sales Emails and Alerts: This topic covers the configuration and benefits of Sales Emails and Alerts.
Topic 4	Evaluation: The assessment and recommendation process is key to this topic. It covers sub-topics such as analyzing and recommending paths forward, designing strategies to identify customer needs, and staying up-to-date with marketing trends and tools.
Topic 5	Reporting, Metrics, and Analytics: Technical setup requirements and reporting methods are the key sub-topics here.
Topic 6	Email Marketing: Best practices and standards are the main focus of this topic. It ensures that email marketing strategies are applied effectively to meet customer business needs and achieve desired outcomes.

Q61. “LenoxSoft’s marketing team wants to track which of their white papers converts the most net new leads so they can write more like it.
What actions should be taken to ensure they can report on the statistics in Salesforce?

Enable connected campaigns and campaign member sync > add files to Marketing Cloud Account Engagement with completion action: assign to user

Add custom redirects for each white paper > add completion actions: add to Salesforce campaign and assign to user

Upload files to Marketing Cloud Account Engagement > create an engagement program with actions:
add to Salesforce campaign and assign to user

Create a form to gate each white paper > add completion actions: add to Salesforce campaign and assign to user

Q62. How many Social Posting Connectors is it possible to create

You can create as many Social Posting connectors as you want

One each type

Many but only one type

You can’t use any Social Posting connector

Q63. LenoxSoft uses Salesforce Campaigns and wants to make sure their reports reflect engagement driven by Marketing Cloud Account Engagement marketing efforts as well as Salesforce driven activity on the campaign.
Which features should they enable and utilize?

Connected Campaigns and Campaign Influence

Salesforce User Sync and Campaign Influence

Connected Campaigns and Engagement Studio

Campaign Influence and Marketing Data Sharing

Q64. Select Assets that allow to Adjust prospects score

Automation Rules

Segmentation Rules

PI Completion Actions

Engagement Programs

Tables

Q65. LenoxSoft has a training portal for customers. A Marketing Cloud Account Engagement page action changes a Prospect’s Engagement custom field to Engaged for any prospects who views the page. Customer who regularly engage with the portal have more success with the platform, and those with low engagement have a high rate of attrition. To encourage engagement with the portal, Lenoxsoft wishes to use this custom field as the basis to develop a Training Engagement Program that encourages prospects to sign up for a live webinar which promotes the portal. They have the following requirements. – Prospects with no Engagement custom field value should be added to the Training Engagement Program – If Prospects register for the Webinar and view the training portal, they are removed from the Training Engagement Program What steps should Lenoxsoft take to achieve these requirements?

Create an automation rule with the criteria :: Prospect custom field : engagement:: blank :: Action if::
Add to List

Create a dynamic list with the criteria :: Webinar:: Successful & Custom Prospect custom field::
engagement:: engaged :: Action of:: Remove from list
Create an automation rule with the criteria :: Prospect custom field : engagement:: blank:: Action if::
Add to List

Create a completion action with the criteria :: Webinar:: Successful & Custom Prospect custom field ::
engagement:: engaged :: Action of:: Remove from list
Create an automation rule with the criteria :: Prospect custom field : engagement:: blank :: Action if::
Add to List
Create a segmentation rule with the criteria :: Webinar:: Successful & Custom Prospect custom field ::
engagement:: engaged :: Action of:: Remove from list

Create an automation rule : Prospect custom field [Engagement] is blank | Add to List Create an automation rule: Prospect webinar is attended webinar AND Prospect custom field
[Engagement] is engaged | Remove from list

Q66. Which are true about Engagement Program

If a prospect is removed from a list that a program uses, that prospect stops moving through the program

If you remove a prospect from a program’s recipient list, and then add the prospect back later, they start where they left off in the program

If a prospect opts out of a list used for a program, they still move through the program, but don’t receive program emails

When no new prospects are added to or processed in a program for 30 days, it becomes inactive

When merged prospects are members of the same engagement program, it’s possible for one to skip steps or move through the same step twice. The new master prospect restarts a program from the step that any of its merged prospects touched most recently

A single rule step can evaluate up to five conditions

When no new prospects are added to or processed in a program for 365 days, it becomes inactive

Q67. Is it possible to split Dynamic List to other Dynamic Lists?

True

False

Q68. “LenoxSoft wants to send an email to existing customers about a new product offering and will be using Handlebars Merge Language (HML) merge fields to personalize the email content. They are concerned some of the recipient prospect records may not have all of the fields populated that will be used to personalize the content.
What two options could be implemented to prevent empty field values from appearing in the email?
Choose 2 answers

Define default mail merge values for fields

Use HML conditional logic statements

Use HML merge field modifiers

Define page actions to replace field values

Q69. A Marketing Cloud Account Engagement customer uses a lot of landing pages for their lead generation strategy. They are creating a layout template and importing in HTML from their website to customize the look and feel of their landing pages. When placing a Marketing Cloud Account Engagement form on their Marketing Cloud Account Engagement landing page using this layout template, the form doesn’t appear.
What could be the issue?

The landing page on a browser with the cookies cleared was not tested.

The same layout template on both the form and the landing page was not used.

The %%content%% variable tag in the layout template code was missing.

The form HTML embed code in the layout template code was not used.

Q70. LenoxSoft wants to automatically nurture prospects who complete any of their white paper forms. There is a particular form for a high-value white paper. They want to ensure prospects who complete this form are sent down a particular path in the nurture program.
How should this be set up?

Add completion actions to the form: add to list and assign to user > add the list as the recipient list in an engagement program > add a step checking for the Salesforce campaign membership related to the white paper

Add completion actions to the form: add to list and add tag > add the list as the recipient list in an engagement program > add a step checking for if the prospect has the tag related to the white paper download

Add completion actions to the form: add to list and add to Salesforce campaign > add the list as the recipient list in an engagement program > add a step checking if the prospect downloaded the white paper file successfully6

Q71. LenoxSoft sends an operational email to all prospects, but finds there are some prospects that did not receive the email.
Why would this happen?

The prospects were set to “true” for opted out and set to “false” for do not email.

The prospects were on a suppression list used on the operational list email send.

The prospects are opted out of the list used on the operational list email send.

The prospects were set to “false” for opted out and set to “true” for do not email.

Q72. The LenoxSoft sales and marketing teams are looking for more insights into which leads are most likely to buy based off of their engagements.
What feature should be recommended?

Marketing Cloud Account Engagement Grade field

Einstein Behavior Score

Einstein Lead Score

Marketing Cloud Account Engagement Score field

Q73. The LenoxSoft marketing manager wants to report to the CEO each month the number of new leads generated and what types of assets are generating those new leads. Identify the Marketing Cloud Account Engagement reports and associated KPIs that would provide these metrics. Choose 2 answers:

Form Report: Impressions

Lifecycle Report: New Prospects Created

Form Report: Conversions

Form Report: Submissions

Q74. Prior to starting implementation, LenoxSoft wishes to consolidate all their data within Salesforce. They currently use three different systems, including Salesforce, to manage their customer data. All data does NOT currently reside in one system, and Lenoxsoft wants Salesforce to be the primary system for customer records.
What is the first step Lenoxsoft should take to allow Salesforce to become the primary recordholder?

Add custom prospect fields to Marketing Cloud Account Engagement and map to Salesforce.

Import and merge existing records from all systems to Marketing Cloud Account Engagement

Import and merge existing records from all systems to Salesforce

Add custom account fields to Marketing Cloud Account Engagement and map to Salesforce

Q75. LenoxSoft’s ideal buyer is a C-level executive with an employee base over 500. Their department should either be technology or finance. C-level is the best fit but managers should also be included as they may make purchasing decisions. Which is the correct profile criteria for grading used to give the ideal buyer an “A” grade.

Job title – C-level 3/3 Job title – Manager 3/3 Size 3/3 Dept 3/3

Job title – C-level 3/3 Job title – Manager 3/3 Size 2/3 Dept 3/3

Job title – C-level 3/3 Job title – Manager 3/3 Size 3/3 Dept 2/3

Job title – C-level 3/3 Job title – Manager 2/3 Size 3/3 Dept 3/3

Q76. LenoxSoft wants to foster a closer relationship between customers and their customer success team. Each customer account is owned by a LenoxSoft success team member, who should be the sender of all Marketing Cloud Account Engagement emails sent to any contacts at that account.
Which setting would make the Marketing Cloud Account Engagement email send from the appropriate success team member?

Set the sender of the email as a specific user.

Set the sender of the email as a custom CRM user.

Set the sender of the email as the account owner.

Set the sender of the email as the assigned owner.

Q77. LenoxSoft uses a Salesforce web-to-lead form on their website for their Contact Us form. They want to integrate this form with Marketing Cloud Account Engagement and the following requirements:
* Avoid duplicates in both Marketing Cloud Account Engagement and Salesforce.
* Segment prospects based on form views and submissions.
Which lead generation strategy would answer both pre-requisites?

Maintain the current form

Use another third-party form

Set up a form handler

Replace with a Marketing Cloud Account Engagement form

Q78. An admin user would like to create a User Role for a new marketing intern to only have the ability to view prospect lists and emails that have already been sent. Which of the following is the best way for the Admin user to set up this role for the intern if LenoxSoft has an Ultimate level account?

Set the intern up in the Default ‘Marketing’ User Role

Set the intern up in the Default ‘Marketing Intern’ User Role

Create a Custom User Role with only the options to ‘view’ lists and ‘view’ emails selected

Create a Custom User Role with only the options to ‘view’ & ‘edit’ lists and ‘view’ emails selected

Q79. Upon provisioning Marketing Cloud Account Engagement, LenoxSoft’s Salesforce administrator identifies that a new user, B2BMA Integration, is created. What would be the explanation for this new user?

B2BMA Integration is an automatically provisioned user that sends data to Einstein Analytics for B2B Marketing.

B2BMA Integration is an automatically provisioned user that enables user sync from Salesforce to Marketing Cloud Account Engagement.

B2BMA Integration is an automatically provisioned user that connects to Salesforce to sync data.

B2BMA Integration is an automatically provisioned user that creates Engagement History objects in Salesforce.

Q80. LenoxSoft wants to notify the US East region and the US West region of the companies visiting the LenoxSoft website each day, whether or not a person has ever been identified by an email address.
How should this be set up?

Configure Users > Send daily visitor activity emails by state

Configure Users > Send daily prospect activity emails by owner

Configure Users > Send Salesforce Engage report emails by team

Configure Users > Send starred prospect activity alerts by owner

Q81. LenoxSoft is migrating prospects from an external email vendor Into Marketing Cloud Account Engagement.
They have record of which prospects have hard bounced within the last 6 months.
What should they do after importing the bounced prospects into Marketing Cloud Account Engagement in order to maintain their data integrity, but still be able to track the prospects?

Ensure the Do Not Email field on the prospects is selected.

Add the prospects to a “Bounced Prospects” list for suppression.

Send the prospects an email to see if their email addresses are valid.

Delete the prospects so they can’t be emailed through Marketing Cloud Account Engagement.

Q82. Lenoxsofts licensing software is based on annual contract renewals. The marketing department is struggling to send reminders to customers, and the sales department has no insight into what reminders marketing is sending. Lenoxsoft uses the custom field “Contract” which contains the value “Renewed” for prospects who have already renewed or is blank is they have yet to renew. Lenoxsoft wishes to set up an Engagement program that does the following: – Automatically adds/removes Prospects to the Renewal Engagement program based on their renewal status – Sends a series of reminders to Prospects who have NOT yet renewed – Gives sales continuous insight into prospect engagement with the program. Based on the requirements outlined, which of the following is the best process for Lenoxsoft to set up?

Build an automation rule with the criteria of :: Prospect Custom Field:: contract:: is:: blank. Add an action of “Add to List” and an action of “Notify assigned user.”

Build a dynamic list with the criteria of:: Prospect Custom Field :: Contract:: is:: blank. Associate the list to the Renewal Engagement program and add an action of “Notify assigned user” at intervals.

Build a segmentation rule with the criteria of :: Prospect Custom Field :: Contract:: is :: Renewed and an action of “Add to list” and an action of “Notify assigned user.”