Real Salesforce MKT-101 Exam Dumps with Correct 412 Questions and Answers [Q187-Q208]

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Real Salesforce MKT-101 Exam Dumps with Correct 412 Questions and Answers

Valid MKT-101 Test Answers & Salesforce MKT-101 Exam PDF

NEW QUESTION 187
Which statement regarding editing an email template is true? (Choose 2) *****

Updating an email to reflect changes made in its template can be done in the email properties

Changes to a template cannot be made once it is saved in the application

Changes to a template are automatically inherited in emails built from that template

A template does not automatically affect emails created from that template

NEW QUESTION 188
Northern Trail Outfitters (NTO) wants to send using the From Address of [email protected]. They will then automatically forward replies to [email protected]. NTO also wants to include an automatic reply to the customer’s email address [email protected].
Which email address would appear as the From Address for the automatic reply to the customer?

[email protected]

A [email protected]

NEW QUESTION 189
A customer wants to configure appointment reminders for patients in their clinic. The reminder should be sent day before the appointment date at 10 a.m and the appointment record should be updated in the patient was sent a reminder email.
What solution could be recommended?

Create a journey with CRM data source triggered on the reminder data and use Journey Builder activities to send a reminder and update the record in Synchronized Data Extension.

Create a journey with CRM date based entry source, and use journey Builder activates to send a reminder and update the record in CRM.

Create a daily scheduled automation to refresh the audience, and use Automation Studio activities to send a reminder with AMPscript in the message to update the record in Synchronized Data Extension.

Create a daily scheduled automation to refresh the audience, and use Data Extension entry source for a journey with activates a reminder and updates the record in CRM.

NEW QUESTION 190
An email marketing team has been tasked with building a new email that pulls in personalized content based on customers’ preferences. The team has decided to create dynamic rules to accomplish this setup.
What are the four elements that are required for the creation of a dynamic content rule?

Preferences, Value, Operator, Lists

Lists, Value, Operator, Images

Customers, Value, Operator, Content

Attribute, Value, Operator, Content

NEW QUESTION 191
Northern Trail Outfitters (NTO) has multiple lines of businesses sharing one business unit. NTO wants to ensure its customers can identify their specific line of business when receiving an email.
Which setting should be configured in a send to identify the line of business sending the message?

Sender Authentication Package

Brand Builder

Sender Profile

NEW QUESTION 192
Which action will the Validate tool complete when initiated?

Ensure subscribers have not unsubscribed or are undeliverable

Confirm that each content area specified in the dynamic content rules exists

Identify phrases like “click here” or “Free!” that could be marked as spam

Ensure subscribers status at the time of send is Subscribed or Bounced

NEW QUESTION 193
Northern Trail Outfitters (NTO) wants its monthly distributor newsletter email to appear to be sent on behalf of the subscriber’s account representative without segmenting the audience by sales representative.
How should this distributor-specific sender profile be configured in the Marketing Cloud?
Choose 2 answers

Pick “Choose from list,” selecting the from name and from email values from the list of account users.

Utilize data extension AMPScript lookups to dynamically populate the from name and from email values.

Match the external keys of the sender profile and data extension containing account representative details.

Populate substitution strings in the sender profile for the profile attributes containing from name and from email values.

NEW QUESTION 194
A subscriber asked to be removed from a customer’s email list multiple times by replying directly to the customer’s marketing message, but continues to receive emails.
Which steps will solve how replies are managed by the application?
Choose 3 answers

Confirm that Reply Mail Management (RMM) is configured for the customer’s account.

Confirm that the RMM setting ‘Unsubscribe Manual Requests’ is set to YES.

Confirm that the RMM setting ‘Delete auto-replies and out-of-office replies’ is set to NO.

Confirm that an email address was provided as the Routing Address for Remaining Replies.

Confirm that the subscriber’s request contained one of the standard terms that qualify for automatic unsubscribe.

NEW QUESTION 195
Which two statements are correct about Send Logging? Choose 2 answers

Send Log data extensions are archived automatically based on retention settings.

AMPscript can be used to pull data from Send Logs for use within emails.

A business unit can support up to three Send Logs.

SQL Query Activities can reference Send Logs in combination with system data views.

NEW QUESTION 196
Which feature can a marketer use to individualize content in an email? (Choose 3)

Specialized content

Audience Segmentation

Predictive content

Personalization string

Dynamic content

NEW QUESTION 197
A marketer send an early engagement email to contact who have not opened or clicked
emails in the last month. This email contains a call to action promoting the recipient to click
here to keep receiving our emails. In which two ways can the marketer determine who clicks on
the CTA? Choose two answers.

select the user clicks the overview tab in the inbox activity section

select the URL id for the URL or tracking the alias from the job links tab.

select the click activity bar chart from the email overview of the click activity tab

select the URL or tracking alias from the link view tab of the click activity tab.

NEW QUESTION 198
Northern Trail Outfitters (NTO) is launching a monthly newsletter for its subscribers to opt in to. NTO needs to ensure CAN-SPAM compliance.
In which two ways can they avoid emails being blocked or marked as spam? Choose 2 answers

Include a “Contact Us” link in the footer.

Use a clear “From” name that is easily recognized.

Include a physical mailing address of the company.

Use animated emojis in subject lines to draw the eye.

NEW QUESTION 199
Northern Trail Outfitters wants multiple business units to access the same data extension within its Enterprise 2.0 account.
Where should the data extension reside to achieve this goal?

In the Synchronized Data Extensions folder

In the Data Extensions folder with sharing enabled

In the Shared Data Extensions folder

NEW QUESTION 200
Northern Trail Outfitters has created a dynamic content block that displays content based on a subscriber’s gear preference. There are three possible combinations in addition to receiving the default content.
How should they test that the content is displaying as intended?

Create a test list with all possible content variations and send test emails to that list.

Cycle through each subscriber’s gear preference on the Preview and Test tab and send individual test emails.

Create a test data extension with all possible content variations and send a test email to that data extension.

Create an automation with a send activity that deploys test emails to a test data extension.

NEW QUESTION 201
Northern Trail Outfitters is sending email messages using Marketing Cloud Connect through the Sales Cloud user interface. All of their sends initiated from Sales Cloud have a status of failed.
What should the consultant do to diagnose the issue?

Initiate a log to troubleshoot package-related API calls.

Change the connection option to Scope by User.

Ensure the System User is assigned the Standard User Profile.

Manually clear the OAuth token to refresh the connection.

NEW QUESTION 202
An email marketer is creating an email to promote the new Northern trail Outfitters mobile app.
Which text should be used for the call-to-action button to drive the most engagement?

Download now

Download out new mobile app here

Out new mobile app

NEW QUESTION 203
During discovery, the customer outlines data requirements and the anticipated use of Marketing Cloud with the following criteria:
* Customer data will be fully refreshed every night via Import activity from the customer’s data warehouse.
* Contact records will be augmented by relational data tables via Contact Builder.
* The customer data file will contain 5M records with 40+ attributes.
* One attribute will house HTML code, 1000 characters max, that will be used to populate Account Access content areas in emails.
* A customer ID will be used as the unique identifier for each contact.
Which statement differentiates the use of data extensions over lists?

Data extensions allow for add/update Import activity.

Data extensions can store HTML code as an attribute.

Data extensions support Customer ID to be used as Subscriber Key.

Data extensions are necessary for Contact Builder

NEW QUESTION 204
Northern Trail Outfitters manually sent an HTML email to subscribers which contains a link to the wrong landing page for a particular campaign.
Which option minimizes the impact of this error?

Send another email to the same subscribers containing the correct link.

Update the link in the stored email content and it will be pulled in automatically.

Locate the job under Tracking and update the URL in the Job Links tab.

Have Support recall the email if it has not yet been opened by a subscriber.

NEW QUESTION 205
Northern Train Outfitters wants to make sure that a First Name and Last Name are always included when importing subscribers to a data extension. How can a marketer ensure that subscribers are imported with data in both of these fields?

Make the First Name and Last name columns Primary Keys

Ensure the Nullable property is unchecked for the First Name and Last Name columns

Check the Nullable property for the First Name and Last Name columns

Set up a default value for the column

NEW QUESTION 206
An email marketing team is setting up a campaign to message customers who register for an event. The
registration data is being gathered in another system and will be passed to Marketing Cloud daily, and updates made to the customers’ registration information will be reflected in the same file.
How should the import of event registration data be configured?

Use the Import Activity to overwrite the records in the data extension.

Use the Import Wizard to add new records into the data extension.

Use the Import Wizard to overwrite the records in the data extension.

Use the Import Activity to add new records into the data extension.

NEW QUESTION 207
Northern Trail Outfitters (NTO) was unable to process coupon codes for several days, when caused customers to complain about their experience. NTO would like to apologies by offering an upgraded coupon to help improve customer satisfaction
What should NTO do to automate the process of finding its affected customers?

Filter the data based on a specific date range.

Use Einstein engagement scores to identify affected users.

Query the data using a specific date range parameter

NEW QUESTION 208
A customer wants to create a mobile app that requires users to log in or register before accessing their dat a. Their source of truth Is Sales Cloud which Is connected to Marketing Cloud. Users who log In with existing credentials will have their device associated with their ContactKey. Users who register with the mobile app will not have their devices associated with a ContactKey for up to 24 hours.
What consideration should a consultant provide to the customer?

User device data is unavailable in Contact Builder for up to 48 hours.

All mobile app users will create additional Contacts in Marketing Cloud.

Existing users will create additional Contacts in Marketing Cloud.

Newly registered users will create additional Contacts in Marketing Cloud.